Article marketing, as the name implies, is that marketing done with the use of articles. This brings to mind thoughts about a lot of hours, pounding away on the keyboard. It could involve all of that, or it could be an interesting, fun and informational way of getting the word out there about your product or services. Taking a look at this tool will help you see the easy and hard ways of proceeding.
Writing is at the core of this. How you write and where you place this writing is the more important element of it. The Internet has always been a place for people to come and get information. Articles should give this information to them. In order for this to happen, these articles must be interesting and able to grab their attention. Article marketing is the tool.
Since these articles need to be read by the search engines and by people, they must have the proper keywords needed for the engines to read and understand. People enter the keywords they are interested in into their search boxes and those engines present a selected list of websites to them. You want your site in that list, so keywords are a necessary part of your writing.
The title must be compelling and the information presented must be spelled correctly and with the proper grammar rules applied. Keywords, not to exceed the limit specified by the website you will be posting to, should be used normally. After that has been done, for this to work as it is designed, placement is the key element.
You can place your articles on blogs, as these are loved a little more by the search engines than static websites. Using WordPress, a blog can be created with your own domain name. The submission of your articles to directories can be a good way to expose your writings. Directories such ezine articles.com is a high value website as well as others. The use of automation software can simplify the submission to many such sites with only a few keystrokes. A tool known as the unique article wizard can help you prepare separate versions of one article so every site has a different look and title.
Squidoo is a free website that can be used to create a cross between a website and a blog. Blogger was created by Google to give you the flexibility to create, monetize and publish your thoughts, through the articles you are writing, on a very high value website. Either one of these can outperform many other websites that people are spending a lot of money to make and host.
Article marketing is an good way of promoting your solution or service. Getting a lot of information out there will force people, interested in your niche, to come and take a look at your offering. All of the above listed tools and programs are free and available for your use, so get busy.
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